It’s really easy to find the right answer to the wrong question. When it comes to shifting human behavior, you need to understand what you want people to do and then which levers to pull to nudge them down the path. This presentation will give a framework of Behavioral Baking to use as you think about problems using the insights you’ve gained from this conference. Melina will unlock secrets of the brain with practical applications and insights from behavioral economics anyone can apply immediately.

GOALS
Goal 3: Good Health and Well-Being
Goal 8: Decent Work and Economic Growth

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to
the Association for Consumer Research, Filene Research Institute, and writes the Behavioral Economics Business column for Inc Magazine. She teaches applied behavioral economics through the Texas Human Behavior Lab and her first book, What Your Customer Wants and Can’t Tell You, published in May 2021.